Hawaii Web Site Design, Wild Orchid Webmasters, Hilo, Hawaii

How Internet and Telecom Trends Will Affect Marketing Plans -

Marketing plans will need to have a built-in rapid change and modification strategy to meet the fast paced changes going on in the communications industry.
An excerpt from an interview with Chief Tehnology Office John Roese of Nortel sums it up:

"Today when you go and search for a term on Google, you get maybe 100,000 pieces of information that have accumulated over a period of time. In the Web 2.0 experience, imagine typing in "White House" and what you get back is a bunch of information and access to the people who created that information, who want to have interactions with you. You can click to connect to them and jump into this immersive world. Maybe you could even interact with the president.

It's a shift toward communication, away from this very static, information-oriented version of the Internet. It allows you to interact with people who have this information as opposed to just consume information that was historically created.

A search engine could enable a search to come back with a list of people who are searching for the same information. It could look like your Yahoo! Messenger list and show who wants to talk to you about that information you just mentioned. It could be a portal. It could be on your cellphone. The idea is they're bringing interaction and communication functions into what was inherently an information experience."

Based on this type of change going on in the industry, we are including adapability and flexibility in our marketing plans for web sites that we design.